Decades ago, an ad man named Howard Gossage posed the question, "Is Advertising Worth Saving?" and it seems like we've been hearing that advertising's dead ever since. Yet, successful brands keep investing in advertising, don't they?
In many categories, magazine ad sales are still setting records, TV spots are still going strong, and the ROI of radio advertising may just be at the top of the heap. We’re all about adopting and excelling at newer ways to build brands - such as social media and inbound marketing - but the very first goal of any approach is to increase the amount of people at the top of your sales funnel.
So here’s the question: Why not speed up the process and pour people into your funnel instead of waiting for them to trickle in one at a time? Many people will tell you to skip advertising. But the goal isn't to decide on just one approach, instead you should put all media to its best use. Want to know more about how to do that?