Clicky

We use creativity to change perceptions
no matter how long the odds.

 

Call us an ad agency. Call us a digital agency. Call us whatever you want.  We fit a lot of descriptions because Dave's been around since websites were the footnote to an advertising meeting, and this agency is a reflection of his experience. 



 

Advertising's not dead. Most of it's just lifeless.

 

Decades ago, an ad man named Howard Gossage posed the question, "Is Advertising Worth Saving?" and it seems like we've been hearing that advertising's dead ever since. Yet, successful brands keep investing in advertising, don't they?

In many categories, magazine ad sales are still setting records,  TV spots are still going strong, and the ROI of radio advertising may just be at the top of the heap. We’re all about adopting and excelling at newer ways to build brands - such as social media and inbound marketing - but the very first goal of any approach is to increase the amount of people at the top of your sales funnel. 

So here’s the question: Why not speed up the process and pour people into your funnel instead of waiting for them to trickle in one at a time? Many people will tell you to skip advertising. But the goal isn't to decide on just one approach, instead you should put all media to its best use. Want to know more about how to do that? 


 

Plan Your Message

what matters to your audience?

We want to know everything about you. What's important to you? What's important to your customers? Where are the points of intersection between the two, and how do we maximize them? Look, we know this isn't a revolutionary approach. It's called research. And we like to think we're pretty good at it.

Building Reach

Find your people, make them count

Follower counts aren't everything, but they do mean something - reach. Advertising and marketing are numbers games so the more people you reach, the more opportunities you have to build relationships. The trick is to find the people who matter to you.

Reporting

What's working, what's not, Fix it & move on.

Every client deserves to know that the money they're spending on advertising and marketing is well spent. Just telling you that everything's A-ok obviously doesn't cut it, so we generate custom reports for our clients based on the metrics that matter most to them and the opportunities that we see developing on the horizon.

Creative

Never underestimate great creative work

Sometimes we call ourselves an ad agency. Sometimes we call ourselves an inbound agency. Sometimes we're not sure what to call ourselves. Regardless, everything we do is the result of smart, creative thinking from any number of writers, designers, strategists and developers working on your project. 

Optimization

every channel matters

Optimization is all about understanding and applying the strengths of any marketing platform, regardless of media. It's critical to your success online because optimized content gets found by search engines. But traditional media can be optimized, too. 

Content Creation

It's all content these days

Content is a huge buzzword right now, so feel free to call what we create content if you want. What we really do is communicate in a myriad of ways. We write. We create video. We design. We art direct. We do it all, and the end result is an integrated campaign that reaches your audience and builds sales.

When ideas pay the bills,
go where you can hear yourself think.

 

Cradled between a couple 500-million year old mountain ranges, the prehistoric past and all of its wonder surrounds Blacksburg, Virginia. Yet we were also one of the first towns in America to offer free gig-speed wifi to downtown residents and visitors, and we're currently one of the fastest growing metropolitan areas in Virginia. No wonder Bloomberg Business named our town the Number One place to raise a family. But as the pace of life increases, an escape to the Appalachian Trail or the New River is always within reach

Our proximity to Virginia Tech is fueling one of the most dynamic entrepreneurial environments in the country at the same time a growing influence from the creative arts is beginning to bloom. Blacksburg is poised for its own creative revolution, and we've set our sights on leading the charge.

On any given day, you can take your pick from several area farmers and artisan markets. Enjoy world class art and performances. Or get busy exploring the 1.8 million acres of the George Washington and Jefferson National Forests that are practically right outside your back door. It's taken every bit of those 500 million years for all of these things to come together, but everyone here agrees it's been worth the wait. 

Oh, and the average commute is just over 13 minutes.